{"product_id":"dentifrice-fleur-iris-santa-maria-novella","title":"Iris Toothpaste – SANTA MARIA NOVELLA | Natural care - Clay, propolis \u0026 iris","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv id=\"fiche-top\" style=\"font-family: Georgia, 'Times New Roman', serif; color: #1a1a1a; max-width: 620px; line-height: 1.7;\"\u003e\n\n  \u003c!-- ACCROCHE --\u003e\n  \u003cp style=\"margin: 0 0 24px; font-size: 19px; font-style: italic; color: #1a1a1a; line-height: 1.4;\"\u003eA daily, pure, and sensorial gesture, inspired by Florentine traditions.\u003cbr\u003eWhite clay, iris powder, and propolis · Santa Maria Novella botanical freshness.\u003c\/p\u003e\n\n  \u003c!-- CORPS ÉMOTIONNEL --\u003e\n  \u003cp style=\"margin: 0 0 16px; font-size: 15px; color: #2a2a2a;\"\u003eThe Iris Flower Toothpaste cleans precisely while respecting enamel balance. White clay and iris powder work gently, while propolis supports daily gum comfort.\u003c\/p\u003e\n\n  \u003cp style=\"margin: 0 0 16px; font-size: 15px; color: #2a2a2a;\"\u003eCostmary, with notes of mint and sage, provides a clean, botanical freshness, far from aggressive menthol sensations. A simple oral hygiene ritual, inherited from Florentine medicinal expertise, for a gentle yet truly effective cleaning.\u003c\/p\u003e\n\n  \u003cp style=\"margin: 0 0 32px; font-size: 15px; font-style: italic; color: #5a5a5a;\"\u003eA natural and refined toothpaste, where every brushing becomes a botanical gesture — pure, fresh, and true to eight centuries of tradition.\u003c\/p\u003e\n\n  \u003c!-- CARACTÉRISTIQUES CLÉS --\u003e\n  \u003cdiv style=\"display: grid; grid-template-columns: 1fr 1fr 1fr; gap: 1px; background: #d6ddd2; border: 1px solid #d6ddd2; border-radius: 4px; overflow: hidden; margin-bottom: 24px;\"\u003e\n\n    \u003cdiv style=\"background: #fff; padding: 14px 12px; text-align: center;\"\u003e\n\n      \u003cp style=\"margin: 0 0 6px; font-size: 10px; letter-spacing: 0.12em; text-transform: uppercase; font-family: 'Helvetica Neue', Arial, sans-serif; color: #A7B09B;\"\u003eSignature\u003c\/p\u003e\n\n      \u003cp style=\"margin: 0; font-size: 13px; font-style: italic; color: #1a1a1a; line-height: 1.5;\"\u003ePeppermint, sage, iris, costmary\u003c\/p\u003e\n\n    \u003c\/div\u003e\n\n    \u003cdiv style=\"background: #fff; padding: 14px 12px; text-align: center;\"\u003e\n\n      \u003cp style=\"margin: 0 0 6px; font-size: 10px; letter-spacing: 0.12em; text-transform: uppercase; font-family: 'Helvetica Neue', Arial, sans-serif; color: #A7B09B;\"\u003eEffect\u003c\/p\u003e\n\n      \u003cp style=\"margin: 0; font-size: 13px; font-style: italic; color: #1a1a1a; line-height: 1.5;\"\u003eCleansing, purifying, protective\u003c\/p\u003e\n\n    \u003c\/div\u003e\n\n    \u003cdiv style=\"background: #fff; padding: 14px 12px; text-align: center;\"\u003e\n\n      \u003cp style=\"margin: 0 0 6px; font-size: 10px; letter-spacing: 0.12em; text-transform: uppercase; font-family: 'Helvetica Neue', Arial, sans-serif; color: #A7B09B;\"\u003eSensation\u003c\/p\u003e\n\n      \u003cp style=\"margin: 0; font-size: 13px; font-style: italic; color: #1a1a1a; line-height: 1.5;\"\u003eFresh, botanical, invigorating\u003c\/p\u003e\n\n    \u003c\/div\u003e\n\n  \u003c\/div\u003e\n\n  \u003c!-- 4 INFOS CLÉS --\u003e\n  \u003cdiv style=\"display: grid; grid-template-columns: 1fr 1fr; gap: 8px; margin-bottom: 24px;\"\u003e\n\n    \u003cdiv style=\"background: #f4f6f3; border-radius: 4px; padding: 12px; text-align: center;\"\u003e\n\n      \u003cp style=\"margin: 0 0 3px; font-size: 10px; letter-spacing: 0.1em; text-transform: uppercase; font-family: 'Helvetica Neue', Arial, sans-serif; color: #A7B09B;\"\u003eTexture\u003c\/p\u003e\n\n      \u003cp style=\"margin: 0; font-size: 13px; color: #1a1a1a; font-family: 'Helvetica Neue', Arial, sans-serif;\"\u003eSmooth, non-abrasive cream\u003c\/p\u003e\n\n    \u003c\/div\u003e\n\n    \u003cdiv style=\"background: #f4f6f3; border-radius: 4px; padding: 12px; text-align: center;\"\u003e\n\n      \u003cp style=\"margin: 0 0 3px; font-size: 10px; letter-spacing: 0.1em; text-transform: uppercase; font-family: 'Helvetica Neue', Arial, sans-serif; color: #A7B09B;\"\u003eImpression\u003c\/p\u003e\n\n      \u003cp style=\"margin: 0; font-size: 13px; color: #1a1a1a; font-family: 'Helvetica Neue', Arial, sans-serif;\"\u003eHerbaceous, fresh, elegant\u003c\/p\u003e\n\n    \u003c\/div\u003e\n\n    \u003cdiv style=\"background: #f4f6f3; border-radius: 4px; padding: 12px; text-align: center;\"\u003e\n\n      \u003cp style=\"margin: 0 0 3px; font-size: 10px; letter-spacing: 0.1em; text-transform: uppercase; font-family: 'Helvetica Neue', Arial, sans-serif; color: #A7B09B;\"\u003eResult\u003c\/p\u003e\n\n      \u003cp style=\"margin: 0; font-size: 13px; color: #1a1a1a; font-family: 'Helvetica Neue', Arial, sans-serif;\"\u003eHealthy and fresh mouth\u003c\/p\u003e\n\n    \u003c\/div\u003e\n\n    \u003cdiv style=\"background: #f4f6f3; border-radius: 4px; padding: 12px; text-align: center;\"\u003e\n\n      \u003cp style=\"margin: 0 0 3px; font-size: 10px; letter-spacing: 0.1em; text-transform: uppercase; font-family: 'Helvetica Neue', Arial, sans-serif; color: #A7B09B;\"\u003eUse\u003c\/p\u003e\n\n      \u003cp style=\"margin: 0; font-size: 13px; color: #1a1a1a; font-family: 'Helvetica Neue', Arial, sans-serif;\"\u003eMorning and evening\u003c\/p\u003e\n\n    \u003c\/div\u003e\n\n  \u003c\/div\u003e\n\n  \u003c!-- LIENS NAVIGATION --\u003e\n  \u003cdiv style=\"display: grid; grid-template-columns: 1fr 1fr; gap: 8px; margin-bottom: 28px;\"\u003e\n\n    \u003ca href=\"https:\/\/maison-diaphane.com\/collections\/produits-de-beaute\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"display: flex; align-items: center; justify-content: space-between; padding: 14px 16px; border: 1px solid #d6ddd2; border-radius: 4px; text-decoration: none; background: #f4f6f3;\"\u003e\n      \u003cdiv\u003e\n\n        \u003cp style=\"margin: 0 0 2px; font-size: 10px; letter-spacing: 0.15em; text-transform: uppercase; font-family: 'Helvetica Neue', Arial, sans-serif; color: #A7B09B;\"\u003eThe Category\u003c\/p\u003e\n\n        \u003cp style=\"margin: 0; font-size: 13px; color: #1a1a1a; font-family: 'Helvetica Neue', Arial, sans-serif;\"\u003eAll our skincare products\u003c\/p\u003e\n\n      \u003c\/div\u003e\n\n      \u003cspan style=\"font-size: 18px; color: #A7B09B;\"\u003e→\u003c\/span\u003e\n    \u003c\/a\u003e\n    \u003ca href=\"https:\/\/maison-diaphane.com\/collections\/santa-maria-novella\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"display: flex; align-items: center; justify-content: space-between; padding: 14px 16px; border: 1px solid #d6ddd2; border-radius: 4px; text-decoration: none; background: #f4f6f3;\"\u003e\n      \u003cdiv\u003e\n\n        \u003cp style=\"margin: 0 0 2px; font-size: 10px; letter-spacing: 0.15em; text-transform: uppercase; font-family: 'Helvetica Neue', Arial, sans-serif; color: #A7B09B;\"\u003eThe House\u003c\/p\u003e\n\n        \u003cp style=\"margin: 0; font-size: 13px; color: #1a1a1a; font-family: 'Helvetica Neue', Arial, sans-serif;\"\u003eAll Santa Maria Novella collection\u003c\/p\u003e\n\n      \u003c\/div\u003e\n\n      \u003cspan style=\"font-size: 18px; color: #A7B09B;\"\u003e→\u003c\/span\u003e\n    \u003c\/a\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- MOT DE MAISON DIAPHANE --\u003e\n  \u003cdiv style=\"border-left: 2px solid #A7B09B; padding-left: 16px; margin-bottom: 32px;\"\u003e\n\n    \u003cp style=\"margin: 0 0 4px; font-size: 10px; letter-spacing: 0.15em; text-transform: uppercase; font-family: 'Helvetica Neue', Arial, sans-serif; color: #A7B09B;\"\u003eA word from Maison Diaphane\u003c\/p\u003e\n\n    \u003cp style=\"margin: 0; font-size: 14px; font-style: italic; color: #2a2a2a;\"\u003eA botanical and elegant toothpaste, combining medicinal tradition and modern freshness. Founded in 1221 in Florence, Santa Maria Novella is the oldest artisanal perfumery and pharmacy in the world. Born in a Dominican convent, the house began developing balms, ointments, and remedies from medicinal plants in its early days. Its ancestral know-how has been passed down to the present day, blending tradition and excellence. Renowned for its iconic perfumes, candles, and preparations, it embodies Florentine elegance.\u003c\/p\u003e\n\n  \u003c\/div\u003e\n\n  \u003c!-- EXPÉRIENCES MAISON DIAPHANE --\u003e\n  \u003cdiv style=\"margin-bottom: 32px;\"\u003e\n\n    \u003cp style=\"margin: 0 0 14px; font-size: 11px; letter-spacing: 0.15em; text-transform: uppercase; font-family: 'Helvetica Neue', Arial, sans-serif; color: #A7B09B;\"\u003eExperience it in store\u003c\/p\u003e\n\n    \u003cdiv style=\"display: grid; grid-template-columns: 1fr 1fr 1fr; gap: 8px;\"\u003e\n\n      \u003ca href=\"https:\/\/maison-diaphane.com\/pages\/diagnostic-olfactif\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"display: block; padding: 14px 12px; border: 1px solid #d6ddd2; text-decoration: none; border-radius: 4px; text-align: center;\"\u003e\n        \u003cp style=\"margin: 0 0 6px; font-size: 11px; letter-spacing: 0.08em; text-transform: uppercase; font-family: 'Helvetica Neue', Arial, sans-serif; color: #A7B09B;\"\u003eOlfactory diagnostic\u003c\/p\u003e\n\n        \u003cp style=\"margin: 0; font-size: 12px; color: #5a5a5a; font-family: 'Helvetica Neue', Arial, sans-serif; line-height: 1.4;\"\u003eFind your ideal perfume\u003c\/p\u003e\n\n      \u003c\/a\u003e\n      \u003ca href=\"https:\/\/maison-diaphane.com\/pages\/le-reveil-parfume\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"display: block; padding: 14px 12px; border: 1px solid #d6ddd2; text-decoration: none; border-radius: 4px; text-align: center;\"\u003e\n        \u003cp style=\"margin: 0 0 6px; font-size: 11px; letter-spacing: 0.08em; text-transform: uppercase; font-family: 'Helvetica Neue', Arial, sans-serif; color: #A7B09B;\"\u003ePerfumed Awakening\u003c\/p\u003e\n\n        \u003cp style=\"margin: 0; font-size: 12px; color: #5a5a5a; font-family: 'Helvetica Neue', Arial, sans-serif; line-height: 1.4;\"\u003eA unique sensory experience\u003c\/p\u003e\n\n      \u003c\/a\u003e\n      \u003ca href=\"https:\/\/maison-diaphane.com\/pages\/parfum-du-jour-j\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"display: block; padding: 14px 12px; border: 1px solid #d6ddd2; text-decoration: none; border-radius: 4px; text-align: center;\"\u003e\n        \u003cp style=\"margin: 0 0 6px; font-size: 11px; letter-spacing: 0.08em; text-transform: uppercase; font-family: 'Helvetica Neue', Arial, sans-serif; color: #A7B09B;\"\u003eD-Day Perfume\u003c\/p\u003e\n\n        \u003cp style=\"margin: 0; font-size: 12px; color: #5a5a5a; font-family: 'Helvetica Neue', Arial, sans-serif; line-height: 1.4;\"\u003eCreate your wedding signature scent\u003c\/p\u003e\n\n      \u003c\/a\u003e\n    \u003c\/div\u003e\n\n  \u003c\/div\u003e\n\n  \u003c!-- ACCORDÉON SEO\/GEO --\u003e\n  \u003cdetails id=\"details-dentifrice-fleur-iris-santa-maria-novella\" style=\"border-top: 1px solid #d6ddd2; padding-top: 16px;\"\u003e\n    \u003csummary style=\"cursor: pointer; font-size: 11px; letter-spacing: 0.15em; text-transform: uppercase; font-family: 'Helvetica Neue', Arial, sans-serif; color: #A7B09B; list-style: none; display: flex; justify-content: space-between; align-items: center; user-select: none;\"\u003e\n      Learn more about Santa Maria Novella Iris Flower Toothpaste\n      \u003cspan style=\"font-size: 18px; color: #A7B09B;\"\u003e+\u003c\/span\u003e\n    \u003c\/summary\u003e\n    \u003cdiv style=\"margin-top: 20px; font-size: 14px; color: #3a3a3a; line-height: 1.85;\"\u003e\n\n      \u003cp style=\"margin: 0 0 16px;\"\u003e\u003cstrong style=\"font-weight: 500;\"\u003eSanta Maria Novella Iris Flower Toothpaste\u003c\/strong\u003e — natural oral care with white clay, propolis, and costmary, gentle botanical freshness. Available at Maison Diaphane. Official retailer · Free delivery from €100 (in France).\u003c\/p\u003e\n\n      \u003cdiv style=\"border-top: 1px solid #d6ddd2; padding-top: 16px;\"\u003e\n\n        \u003cdiv style=\"margin-bottom: 16px;\"\u003e\n\n          \u003cp style=\"margin: 0 0 4px; font-size: 14px; font-weight: 500; color: #1a1a1a; font-family: 'Helvetica Neue', Arial, sans-serif;\"\u003eIs this toothpaste very minty?\u003c\/p\u003e\n\n          \u003cp style=\"margin: 0; font-size: 13px; color: #5a5a5a; font-family: 'Helvetica Neue', Arial, sans-serif;\"\u003eYes, with a powerful but refined freshness.\u003c\/p\u003e\n\n        \u003c\/div\u003e\n\n        \u003cdiv style=\"margin-bottom: 16px;\"\u003e\n\n          \u003cp style=\"margin: 0 0 4px; font-size: 14px; font-weight: 500; color: #1a1a1a; font-family: 'Helvetica Neue', Arial, sans-serif;\"\u003eDoes it contain abrasive agents?\u003c\/p\u003e\n\n          \u003cp style=\"margin: 0; font-size: 13px; color: #5a5a5a; font-family: 'Helvetica Neue', Arial, sans-serif;\"\u003eNo, its formula is gentle and respects tooth enamel.\u003c\/p\u003e\n\n        \u003c\/div\u003e\n\n        \u003cdiv style=\"margin-bottom: 24px;\"\u003e\n\n          \u003cp style=\"margin: 0 0 4px; font-size: 14px; font-weight: 500; color: #1a1a1a; font-family: 'Helvetica Neue', Arial, sans-serif;\"\u003eIs it suitable for sensitive gums?\u003c\/p\u003e\n\n          \u003cp style=\"margin: 0; font-size: 13px; color: #5a5a5a; font-family: 'Helvetica Neue', Arial, sans-serif;\"\u003eYes, it is suitable for delicate gums.\u003c\/p\u003e\n\n        \u003c\/div\u003e\n\n      \u003c\/div\u003e\n\n      \u003cdiv style=\"text-align: center; padding-top: 8px; border-top: 1px solid #d6ddd2;\"\u003e\n\n        \u003cbutton onclick=\"document.getElementById('details-dentifrice-fleur-iris-santa-maria-novella').removeAttribute('open'); document.getElementById('fiche-top').scrollIntoView({behavior: 'smooth'});\" style=\"font-size: 11px; letter-spacing: 0.12em; text-transform: uppercase; font-family: 'Helvetica Neue', Arial, sans-serif; color: #A7B09B; background: none; border: 1px solid #d6ddd2; border-radius: 4px; padding: 8px 20px; cursor: pointer;\"\u003e\n          Collapse ↑\n        \u003c\/button\u003e\n      \u003c\/div\u003e\n\n    \u003c\/div\u003e\n\n  \u003c\/details\u003e\n\n\u003c\/div\u003e","brand":"Santa Maria Novella","offers":[{"title":"Default Title","offer_id":48476994240837,"sku":"2430000005824","price":17.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/0361\/1461\/files\/dentifrice-fleur-iris-santa-maria-novella-maison-diaphane.png?v=1789108529","url":"https:\/\/maison-diaphane.com\/en\/products\/dentifrice-fleur-iris-santa-maria-novella","provider":"Maison Diaphane","version":"1.0","type":"link"}