{"product_id":"le-grand-livre-du-parfum-nez","title":"The Great Book of Perfume - NEZ | Perfume Culture Book","description":"\u003c!-- PRODUCT SHEET — THE GREAT BOOK OF PERFUME NEZ --\u003e\n\u003cstyle\u003e\n.fiche-produit-md {\n  max-width: 680px;\n  margin: 0 auto;\n  padding: 0 20px 60px;\n  font-family: Georgia, \"Times New Roman\", serif;\n  color: #111;\n  line-height: 1.9;\n  font-size: 15px;\n}\n\n.md-logo {\n  text-align: center;\n  margin: 40px 0 20px;\n}\n\n.md-logo img {\n  max-width: 110px;\n  height: auto;\n  opacity: 0.9;\n}\n\n.md-title {\n  text-align: center;\n  font-size: 26px;\n  margin-bottom: 8px;\n  font-weight: 500;\n}\n\n.md-subtitle {\n  text-align: center;\n  font-size: 14px;\n  opacity: 0.7;\n  margin-bottom: 30px;\n}\n\n.md-divider {\n  width: 32px;\n  height: 1px;\n  background: #d9d9d9;\n  margin: 30px auto;\n}\n\n.md-block {\n  margin-bottom: 28px;\n}\n\n.md-block h3 {\n  font-size: 13px;\n  letter-spacing: 1px;\n  text-transform: uppercase;\n  margin-bottom: 10px;\n}\n\n.md-footer {\n  margin-top: 40px;\n  font-style: italic;\n  opacity: 0.85;\n}\n\n.cartouches {\n  margin-top: 40px;\n}\n\n.cartouches a {\n  display: block;\n  border: 1px solid #111;\n  padding: 14px;\n  margin-bottom: 10px;\n  text-decoration: none;\n  color: #111;\n  background-color: #fff;\n  transition: all 0.3s ease;\n}\n\n.cartouches a:hover {\n  background-color: #111;\n  color: #fff;\n}\n\n.cartouches a strong {\n  display: block;\n  font-size: 13px;\n  letter-spacing: 1px;\n}\n\n.cartouches a span {\n  font-size: 13px;\n  opacity: 0.7;\n}\n\n.cartouches a:hover span {\n  opacity: 1;\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"fiche-produit-md\"\u003e\n\n\n\u003cdiv class=\"md-logo\"\u003e\n\n\u003cimg src=\"https:\/\/dwniqrpvodmozpos-80603611461.shopifypreview.com\/cdn\/shop\/files\/logo-nez_8e643b66-7215-4952-b875-8e139defbba8.png?v=1777830408\u0026amp;width=375\" alt=\"Nez\"\u003e\n\n\u003c\/div\u003e\n\n\n\u003ch1 class=\"md-title\"\u003eThe Great Book of Perfume – NEZ\u003c\/h1\u003e\n\n\n\u003cdiv class=\"md-subtitle\"\u003e\n\nBook • Olfactory Culture\u003cbr\u003e\n\u003cspan style=\"font-size:11px;\"\u003eperfume book – olfactory culture – perfume industry – Nez\u003c\/span\u003e\n\n\u003c\/div\u003e\n\n\n\u003cdiv class=\"md-divider\"\u003e\u003c\/div\u003e\n\n\n\u003cdiv class=\"md-block\"\u003e\n\n\u003cp\u003e\nSince 2018, The Great Book of Perfume has established itself as a reference work: over 10,000 copies sold and international distribution. This revised and enhanced edition offers new perspectives and approaches perfume as a global cultural product, through unique testimonies and a clear reading of the industry's transformations.\n\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003cdiv class=\"md-divider\"\u003e\u003c\/div\u003e\n\n\n\u003cdiv class=\"md-block\"\u003e\n\n\u003ch3\u003eWhy read it\u003c\/h3\u003e\n\n\u003cp\u003e\nExpanded edition: a re-edition with 16 additional pages.\u003cbr\u003e\nExpert insights: perfumers, executives, evaluators, distributors, scientists…\u003cbr\u003e\nBehind the scenes of the industry: international distribution, communication, raw materials.\u003cbr\u003e\nEducational and accessible: a transparent tone that debunks preconceived ideas and clichés.\u003cbr\u003e\nFully illustrated: ambitious, demanding, but accessible to all.\n\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003cdiv class=\"md-block\"\u003e\n\n\u003ch3\u003eEdition\u003c\/h3\u003e\n\n\u003cp\u003e\nRevised \u0026amp; expanded edition\u003cbr\u003e\n+16 pages\u003cbr\u003e\nNew interviews\u003cbr\u003e\nFully illustrated\u003cbr\u003e\nGeneral public \u0026amp; enthusiasts\n\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003cdiv class=\"md-divider\"\u003e\u003c\/div\u003e\n\n\n\u003cdiv class=\"md-block\"\u003e\n\n\u003ch3\u003eWhat the book helps you understand\u003c\/h3\u003e\n\n\u003cp\u003e\nHow the sense of smell works and why we don't all smell the same.\u003cbr\u003e\nThe history of perfumery, and its major shifts over the centuries.\u003cbr\u003e\nWhat perfumes are made of: raw materials, accords, constraints.\u003cbr\u003e\nWho perfumers are, and how their daily work unfolds.\u003cbr\u003e\nThe complete journey: from idea to shelf placement of a new bottle.\u003cbr\u003e\nThe role of marketing in mass-market perfumery, and the place of independent brands.\u003cbr\u003e\nHow a perfume survives through the years, and how to train your nose.\n\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003cdiv class=\"md-block\"\u003e\n\n\u003ch3\u003eFor whom\u003c\/h3\u003e\n\n\u003cp\u003e\nFor curious minds who finally want to understand what they wear and why.\u003cbr\u003e\nFor enthusiasts who want to structure their olfactory culture.\u003cbr\u003e\nFor those who love perfume as a cultural object.\u003cbr\u003e\nFor professionals and students seeking a global vision of the sector.\n\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003cdiv class=\"md-divider\"\u003e\u003c\/div\u003e\n\n\n\u003cdiv class=\"md-block\"\u003e\n\n\u003ch3\u003eA clear reading of a changing industry\u003c\/h3\u003e\n\n\u003cp\u003e\nThe global perfumery market now exceeds 50 billion euros, with thousands of new references each year. Beyond secrecy and mystery, this book offers a clear framework for understanding creation, current challenges, and the transformations of a rapidly evolving sector.\n\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003cdiv class=\"md-divider\"\u003e\u003c\/div\u003e\n\n\n\u003cdiv class=\"md-block\"\u003e\n\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\n\n\u003cp\u003e\u003cstrong\u003eIs it a \"technical\" book?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eNo: the approach is educational and accessible, without intimidating jargon.\u003c\/p\u003e\n\n\n\u003cp\u003e\u003cstrong\u003eIs it suitable if I'm a beginner?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eYes: it was designed for the general public, while fostering a genuine olfactory culture.\u003c\/p\u003e\n\n\n\u003cp\u003e\u003cstrong\u003eWhat does this enhanced edition offer?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eAn updated perspective on the industry and new interviews with experts.\u003c\/p\u003e\n\n\n\n\u003c\/div\u003e\n\n\n\u003cdiv class=\"md-divider\"\u003e\u003c\/div\u003e\n\n\n\u003cdiv class=\"md-block md-footer\"\u003e\n\n\u003cp\u003e\nA book to understand perfume in all its complexity, without ever losing the pleasure of discovering it.\n\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003cdiv class=\"cartouches\"\u003e\n\n\n\u003ca href=\"https:\/\/maison-diaphane.com\/collections\/nez-livres-magazines-parfum\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\n\u003cstrong\u003eNEZ\u003c\/strong\u003e\n\u003cspan\u003eView all books \u0026amp; magazines\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003ca href=\"https:\/\/maison-diaphane.com\/collections\/parfums-de-niche\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\n\u003cstrong\u003ePERFUMES\u003c\/strong\u003e\n\u003cspan\u003eDiscover niche perfumery\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003ca href=\"https:\/\/maison-diaphane.com\/collections\/bougies\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\n\u003cstrong\u003eCANDLES\u003c\/strong\u003e\n\u003cspan\u003eDiscover scented candles\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003ca href=\"https:\/\/maison-diaphane.com\/collections\/parfums-d-ambiance\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\n\u003cstrong\u003eROOM FRAGRANCES\u003c\/strong\u003e\n\u003cspan\u003eDiscover home fragrances\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003ca href=\"https:\/\/maison-diaphane.com\/collections\/produits-de-beaute\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\n\u003cstrong\u003eBEAUTY \u0026amp; CARE\u003c\/strong\u003e\n\u003cspan\u003eExplore exceptional skincare\u003c\/span\u003e\n\u003c\/a\u003e\n\n\u003ca href=\"https:\/\/www.google.com\/maps?q=Maison+Diaphane+Angers\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\n\u003cstrong\u003eVISIT MAISON DIAPHANE\u003c\/strong\u003e\n\u003cspan\u003eVisit us in Angers\u003c\/span\u003e\n\u003c\/a\u003e\n\n\n\u003c\/div\u003e\n\n\n\n\u003c\/div\u003e","brand":"Editions Nez","offers":[{"title":"Default Title","offer_id":57215175557445,"sku":null,"price":37.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/0361\/1461\/files\/le-grand-livre-du-parfum-maison-diaphane.jpg?v=1771682654","url":"https:\/\/maison-diaphane.com\/en\/products\/le-grand-livre-du-parfum-nez","provider":"Maison Diaphane","version":"1.0","type":"link"}