The Big Book of Perfume - NEZ

Why you'll love it

• Expanded edition : a reissue enriched with 16 pages.
• Expert opinions : perfumers, managers, evaluators, distributors, scientists…
• Behind the scenes of the industry : international distribution, communication, raw materials.
• Educational and accessible : a transparent tone that dismantles preconceived ideas and clichés.
• Fully illustrated : ambitious, demanding, but accessible to all.

What the book helps you understand

• How does the sense of smell work and why don't we all smell the same?
• The history of perfumery , and its major shifts over the centuries.
• What are perfumes made of: raw materials , accords, constraints.
• Who are the perfumers, and how does their work unfold on a daily basis?
• The complete journey: from the idea to the shelf placement of a new bottle .
• The role of marketing in mass-market perfumery, and the place of the independent.
• How a perfume survives the years, and how to train your nose.

For whom?

• For those curious people who finally want to understand what they are wearing and why.
• For enthusiasts who wish to structure their olfactory culture.
• For those who love perfume as a cultural object .
• For professionals and students seeking a comprehensive overview of the sector.

A clear read about an industry in transition

The global perfume market now exceeds 50 billion euros, with thousands of new products appearing every year. Behind the secrecy and mystery, this book offers a clear framework for understanding creation, current issues, and the transformations in a rapidly evolving sector.

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