The CLEMA Aesthetics Center , located in Angers, embodies a new vision of aesthetic medicine: demanding, precise, but also profoundly human. Here, technology never overshadows gentleness, and medical expertise is accompanied by genuine attention to the individual. From the moment you enter, the space is designed to be reassuring, welcoming, and calming.
To extend this overall sensory experience, Diaphane Projects was asked to create an exclusive olfactory identity , inspired by an intimate memory of Dr. Nathalie Grandin, founder of the center.
A sunny memory as a starting point
The project takes root in a simple, yet intensely evocative image: "A stroll along the coast in the South of France, between sun, coves and sea spray." This luminous, vibrant memory, filled with salty air and warm light, becomes the guiding thread of the perfume.
It evokes a suspended moment, a sunlit interlude where everything seems clearer, simpler, more serene. From this memory, Beausoleil is born, a fragrance conceived as a landscape to breathe in.
Composed around maritime pine , the true olfactory backbone of the Mediterranean, the fragrance is illuminated by the freshness of bergamot , softened by jasmine , and reveals its unique character with a note of immortelle . A sunny, vibrant, and comforting trail that brings a touch of the South to the heart of Angers.
A fragrance designed to enhance the patient experience
The CLEMA Aesthetics Centre is designed like a jewel box: clean lines, soft materials, soothing colours. In this environment, every detail contributes to the quality of the welcome. Fragrance naturally finds its place, not as decoration, but as an extension of the treatment.
Beausoleil guides the breathing, soothes apprehensions, and establishes an atmosphere of trust from the very first visit. He welcomes before words, reassures before action, and helps make the center a place where one feels valued in their entirety.
"This initiative is part of our quest for excellence and well-being for our patients. The fragrance designed with Diaphane Projects harmoniously complements our range of treatments and makes each visit an experience."
– Dr. Nathalie Grandin
A signature fragrance, discreet yet distinctive
Thanks to a connected electric diffuser , the Beausoleil fragrance is precisely diffused throughout the center's spaces. Its intensity is controlled and adapted to different room sizes to maintain a pleasant atmosphere.
Neither overpowering nor artificial, the scent acts subtly, like a soothing and luminous breath. It envelops without saturating, making itself felt without distracting. It is this controlled discretion that makes it a true signature fragrance : a subtle point of reference for patients, a benevolent and recognizable presence.
An olfactory identity that reflects a vision
This project illustrates the ability to Diaphane Projects creates fully personalized scented identities, closely linked to the history, atmosphere and values of each establishment.
At the CLEMA Aesthetics Centre , a piece of the South has come to Angers: the warmth of maritime pine, the light of citrus fruits, the floral sweetness of jasmine, the unique scent of immortelle. A fragrance of nature, well-being, and escape, which speaks as much to the memory as to the senses.
Give your place what it deserves
Some places leave a lasting impression on those who frequent them. Often, their scent plays a significant role. A well-crafted olfactory identity reveals the soul of a space and profoundly enriches the experience.
With Diaphane Projects , you create a fragrance that reflects the DNA of your establishment. From defining your olfactory universe to installing the diffusers, we support you every step of the way to enhance your visitors' experience.
Project: olfactory identity – CLEMA Aesthetics Clinic, Angers (49).