Written by Marie-Sophie Schaupp, Founder of Maison Diaphane — Last updated: August 3, 2026
STUDIO BAERT, a hair salon in Angers, chose Diaphane Projects to create Ében, its bespoke olfactory signature: a woody, modern, and enveloping fragrance that accompanies every step of the appointment, from waiting to styling.
In Angers, STUDIO BAERT is much more than a hair salon: it's a space of transformation, precision, and elegance, where every detail matters. To offer their clients an even more complete experience, the salon's teams wanted to integrate a new sensory dimension.
It was with this goal that STUDIO BAERT chose to collaborate with Diaphane Projects, to create an olfactory signature true to their contemporary and structured universe.
The need: when a salon wants to stand out in a different way
In a sector where establishments often look alike — same mirrors, same product ranges, same styling rituals — STUDIO BAERT had made aesthetic excellence its visible signature: precise cuts, meticulous layout, personalized welcome. Yet one dimension remained unspoken: the one you don't see, but you feel from the very first seconds in the space.
The salon's team wanted this excellence to extend beyond the visual. A client entering STUDIO BAERT should find, in the very air of the place, the same rigor and elegance as in every cut performed.
This intention guided our work: to design an olfactory signature capable of translating, into a fragrance, a brand identity already strong visually — without ever overshadowing or betraying it.
Ében: a modern, technical, and enveloping fragrance
Among the Sensothèque collection — the library of olfactory bases that Diaphane Projects uses to compose bespoke signatures — Ében emerged as the obvious choice. A deep, architectural fragrance that evokes the nobility of dark wood, the precision of craftsmanship, and the sophistication of worked materials.
The choice of a woody fragrance is significant in a hair salon: it had to remain perceptible without ever competing with the hair products themselves, which are often rich in floral or fruity notes. Ében was chosen precisely for its ability to assert itself subtly, as a backdrop, rather than as a dominant note.
Ében now accompanies every step of the client journey: waiting, shampooing, styling. A subtle, enveloping presence that transforms the visit into a true sensory experience.
“We wanted an atmosphere that reflects us: elegant, contemporary, and structured. Ében was the obvious choice. Thanks to Diaphane Projects, our salon now has an olfactory signature that extends our identity.”
— The STUDIO BAERT team
Diffusion: a controlled presence in a demanding environment
A hair salon imposes particular constraints on any olfactory diffusion: air circulation due to dryers, smells of shampoos and treatments, continuous coming and going of clients. The olfactory signature therefore cannot be static — it must adapt in real time to a lively environment.
For STUDIO BAERT, we opted for a connected electric diffuser, adjustable according to zones and peak hours, to ensure a constant presence of Ében without it ever being overpowered by the specific smells of the salon's activity. The intensity is finely adjusted: perceptible at the entrance, more discreet near the workstations.
This technical mastery is what distinguishes a professional olfactory signature from a simple ambient fragrance: it is designed to last throughout an opening day, under changing conditions, without ever losing its consistency.
An olfactory identity serving the customer experience
In a hair salon, every perception matters: light, texture, gesture, sound… and now, scent. The addition of Ében creates a calm and controlled atmosphere, enhances the aesthetic of the place, and creates coherence between the salon's visual universe and the emotion felt.
A client waiting for their cut, talking with their hairdresser, discovering the result in the mirror: each of these moments is now permeated by the same olfactory presence, discreet but constant. It is this sensory continuity that transforms a simple service into a memorable experience.
Olfactory marketing, a still underexploited lever in hairdressing and beauty
While olfactory identity is well-known today in hotels and boutiques, it remains less common in hair salons and beauty institutes — even though these places attract a loyal clientele, regular appointments, and often long periods of presence.
A well-designed olfactory signature allows these establishments to differentiate themselves sustainably, beyond the technical service alone, by creating an atmosphere recognizable from the first visit and positively associated with each subsequent appointment.
Project: Olfactory identity — STUDIO BAERT, Angers (49).
Your space deserves an olfactory identity tailored to it.
With Diaphane Projects, imagine a fragrance that embodies the soul of your space. From creation to deployment, we support you in bringing a unique and memorable scent to life.