Santa Maria Novella is much more than a perfume house: it's a living legend, founded in 1221 by Dominican monks in Florence. This Florentine institution, still in operation today, combines tradition, innovation, and artisanal excellence to offer perfumes, natural skincare, and home fragrance products imbued with history and elegance.
An ancestral know-how in the heart of Florence
Each Santa Maria Novella creation is crafted using traditional methods passed down through eight centuries. Inspired by the earliest remedies and perfumes made in the convent's apothecary, the house's products celebrate botanical richness and natural Italian beauty.
Exceptional perfumes with Tuscan accents
Santa Maria Novella fragrances tell the story of the soul of Tuscany. They blend noble materials and subtle accords in profoundly elegant compositions:
- Melograno : emblematic, mysterious, between pomegranate, resins and spices.
- Tabacco Toscano : rich, enveloping, with leathery and oriental notes.
- Rosa Gardenia : delicate and romantic, a tribute to Florentine gardens.
- Potpourri : a botanical classic, a mixture of dried plants and herbs.
Body care inspired by medicinal tradition
Essential oils, flower extracts, and fragrant lotions: Santa Maria Novella skincare products draw on a rare botanical heritage. They offer the skin a moment of pure indulgence, balancing effectiveness with sensory pleasure. Each formula is developed with the utmost care in Florentine laboratories.
A natural elegance for the interior
Santa Maria Novella also offers a collection of room fragrances designed to enhance any room. Whether in the form of diffusers, sprays, or scented sachets, each fragrance creates a soothing and sophisticated atmosphere.
- Fresia : floral and luminous, evoking the fields of the Tuscan countryside.
- Verbena : lively and lemony, for an elegant freshness.
- Rosa : soft and powdery, like an old rose from the garden.
Why Santa Maria Novella at Maison Diaphane ?
We selected this historic house for its rare expertise and timeless aesthetic. At Maison Diaphane, you will discover a complete collection of perfumes, skincare, and home fragrance products, in an atmosphere that pays homage to tradition while embracing the present.
Santa Maria Novella embodies the Italian art of living: refined, botanical, elegant. It is an invitation to reconnect with essential gestures, magnified by the beauty of an unspoiled heritage.
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A fragrance is a heartbeat. A shiver. An emotion that slips into the air. At Maison Diaphane , we offer you rare houses that have the gift of touching the soul. Follow the breath… and let yourself be carried away, in store or online.
Close your eyes, breathe, welcome to Maison Diaphane. ✨✨✨