Fior d'Iris . Gentle Exfoliating Bar Soap - SANTA MARIA NOVELLA | Iris & Powder

Florence's emblematic flower, in a soap — delicate, powdery, smoothing.
Iris, powdery notes, floral freshness — pure, soft, elegant.

The Fior d'Iris — iris flower in Florentine — is Florence's emblematic flower, featured on the city's coat of arms since the 12th century. For Santa Maria Novella, an officina founded in 1221, dedicating a soap to it is as much a gesture of identity as it is of care: a tribute to the most Florentine of plants, presented in its most direct form — an exfoliating bar soap, designed for the simplest daily routine.

The key active ingredient is iris rhizome powder — finely ground, it acts as a remarkably gentle natural micro-exfoliant, finer than olive pits and without rough edges. It removes impurities and dead skin cells from the surface, gradually refines skin texture, and leaves skin smooth and luminous, without ever being harsh or irritating. The lather is fine, creamy, and enveloping. The olfactory signature is that of Florentine iris in its most authentic form — slightly powdery, slightly floral, subtly violet, very clean and precise. A discreet, elegant scent trail that evokes the winter gardens of Florence.

Fior d'Iris Soap is for those who want their daily routine to carry the memory of a city — Florence, the iris, eight centuries of tradition.