Purifying Freshness Toothpaste – THE SMILIST | Hydroxyapatite, zinc & prebiotics
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19,00 € - Regular price
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- Sale price
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19,00 €
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A purified mouth, a balanced microbiota, fresh breath without harshness.
Hydroxyapatite, zinc, prebiotics, natural menthol — precise, gentle, plant-based.
The Purifying Freshness Toothpaste is the benchmark daily toothpaste in The Smilist range — suitable for all mouths, and particularly for sensitive or reactive mouths that do not tolerate conventional formulas. Designed by a dentist specializing in the oral microbiota, it is based on a differentiating approach: instead of indiscriminately eliminating all bacteria, it targets bacteria responsible for imbalances while preserving and supporting beneficial oral flora. A toothpaste that purifies without destroying.
Hydroxyapatite — the same mineral that makes up natural enamel — smooths and strengthens the tooth surface without abrasion. The Zinc + Prebiotic complex regulates pathogenic bacteria responsible for bad breath while nourishing protective bacteria. Savory extract and solidago soothe gums and contribute to a healthier oral environment. Aloe vera protects mucous membranes. And natural menthol — not chemical, not synthetic — leaves a clear, balanced, plant-based freshness, without the burning or overpowering sensation of synthetic menthols. All without alcohol, sulfates, or artificial colors: a vegan, certified organic formula, made in France.
The Purifying Freshness Toothpaste is for those who want their dental routine to be as rigorous as their facial routine — precise, natural, sustainably balancing.
Size
75 ml
Recommended for
All mouths · Sensitive · Breath
Free from
Alcohol · Sulfates · Added Fluoride
Formulation
Vegan · Certified Organic · Made in France
A word from Maison Diaphane
A precise and balanced toothpaste that purifies the mouth without ever being harsh. The Purifying Freshness is our recommendation to start with The Smilist toothpastes — versatile, gentle, immediately pleasant. The natural menthol freshness is a real surprise: clean, plant-based, without the usual sensation of harshness.
Experience it in store
Learn more about the Purifying Freshness Toothpaste +
Purifying Freshness Toothpaste by The Smilist — 75 ml · hydroxyapatite, zinc, prebiotics, savory, solidago, aloe vera, natural menthol · alcohol-free, sulfate-free, added fluoride-free · vegan, certified organic, Made in France. Available at Maison Diaphane. Official retailer · Free delivery from €100 (in France).
What is hydroxyapatite and why use it instead of fluoride?
Hydroxyapatite is the natural mineral that makes up 97% of tooth enamel. Used in dentistry, it remineralizes damaged enamel and fills micro-fissures by mimicking the natural composition of the tooth. Unlike fluoride, it is natural, biocompatible, and has no contraindications — including for children and pregnant women.
Why is this toothpaste better for the oral microbiota?
Conventional toothpastes containing non-selective antibacterial agents (alcohol, triclosan, sodium lauryl sulfate) eliminate all bacteria indiscriminately — both bad and good. The Smilist's Zinc + Prebiotic complex targets pathogenic bacteria while nourishing beneficial flora — an approach consistent with intestinal medicine applied to the mouth.
What is the difference with the Regenerating Gum Toothpaste?
The Purifying Freshness is the general daily toothpaste — for cleaning, breath, and microbiota balance. The Regenerating Gum is targeted at sensitive, inflamed, or bleeding gums — with specific soothing and regenerating active ingredients. The two can be alternated as needed.
Which The Smilist products complement this toothpaste?
The Polishing Pro Brush for more precise and gentle brushing · The Purifying Oral Oil (oil pulling) for complementary oral detox · The Purifying Oral Spray for touch-up freshness between brushings.
Compositions
Dimensions
Additional information







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Careful and fast delivery
Prepared with care in our boutique-workshop, your orders are shipped with care, in France and internationally.
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Customer satisfaction
Because your satisfaction is essential, gift wrapping is available upon request and samples are offered.
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Conditional return
Any unopened product can be returned within 14 days.
Refund upon receipt.
Do you have any questions?
How are the perfumes and objects offered on Maison Diaphane selected?
Each creation is carefully selected from independent houses, artisans, and niche perfumers. We favor fine materials, meticulous compositions, and unique olfactory worlds.
How long does the fragrance from a candle or room spray last?
The burn time varies depending on the collection, but all our candles and mists are designed to provide a harmonious and long-lasting fragrance. Product descriptions indicate the average burn time for each creation.
Can I give this product as a gift?
Yes. All our orders are prepared with care and can be accompanied by a personalized message. Our elegant packaging makes them perfect gifts.
What are the delivery times and terms?
Orders are prepared in our workshop and shipped within 24 to 48 hours. Delivery is available in France and internationally, with systematic tracking to guarantee worry-free delivery.

