Purifying Freshness Toothpaste – THE SMILIST | Hydroxyapatite, zinc & prebiotics

A purified mouth, a balanced microbiota, fresh breath without harshness.
Hydroxyapatite, zinc, prebiotics, natural menthol — precise, gentle, plant-based.

The Purifying Freshness Toothpaste is the benchmark daily toothpaste in The Smilist range — suitable for all mouths, and particularly for sensitive or reactive mouths that do not tolerate conventional formulas. Designed by a dentist specializing in the oral microbiota, it is based on a differentiating approach: instead of indiscriminately eliminating all bacteria, it targets bacteria responsible for imbalances while preserving and supporting beneficial oral flora. A toothpaste that purifies without destroying.

Hydroxyapatite — the same mineral that makes up natural enamel — smooths and strengthens the tooth surface without abrasion. The Zinc + Prebiotic complex regulates pathogenic bacteria responsible for bad breath while nourishing protective bacteria. Savory extract and solidago soothe gums and contribute to a healthier oral environment. Aloe vera protects mucous membranes. And natural menthol — not chemical, not synthetic — leaves a clear, balanced, plant-based freshness, without the burning or overpowering sensation of synthetic menthols. All without alcohol, sulfates, or artificial colors: a vegan, certified organic formula, made in France.

The Purifying Freshness Toothpaste is for those who want their dental routine to be as rigorous as their facial routine — precise, natural, sustainably balancing.