Marie-Sophie, co-founder of Maison Diaphane, was interviewed by RCF Anjou on April 8, 2025, during the show Le Mag en Anjou, alongside three other perfume professionals, to discuss the role of perfume in our lives: sensory language, emotional memory, a gesture of presence.
This rich and sensitive conversation can be found in its entirety at the following links:
Perfume, an invisible language
From the first minutes of the show, Marie-Sophie reminds us that perfume is not just an adornment: it is a sensory and intimate language, capable of conveying what words sometimes cannot express. It transcends ages, permeates our memories, and accompanies our daily rituals. Perfume, she says, is a way of connecting with oneself, with others, with places, with moments in life.
Perfume has this wonderful ability to bring us back, in a fraction of a second, to a precise moment, to a person, to a home, to a buried emotion.
A sensory gesture, an anchor
In the interview, Marie-Sophie emphasizes the importance of rehabilitating perfume in its sensory and spiritual dimension, far from the dictates of marketing or performance. For her, wearing perfume is an act of self-care, a gesture of presence. It is also a way of inhabiting one's body, one's space, one's time.
« Putting on perfume in the morning is sometimes what sets the tone for a day. An invisible caress, an energy, an anchor. »
Maison Diaphane, a place for olfactory encounters
Asked about the Maison Diaphane project, she sincerely recounts the genesis of this adventure built with her partner. A place born from the desire to share something more than products: sensory experiences, true emotions, human encounters. She talks about the brands carefully selected for their independence, their creative audacity, their artisanal quality. And she insists on the attentive listening she cultivates with each customer.
We don't sell a perfume. We welcome a person on a journey of discovery.
A tribute to creators
Marie-Sophie also takes the time to acknowledge the work of perfumers, these artisans of the invisible who compose olfactory works as one paints a canvas or writes a poem. She reminds us that each fragrance bears the trace of a human gesture, an inspiration, a vision of the world.
« There is something deeply artistic about niche perfumery. These are houses that dare, that tell stories, that leave room for mystery. »
A huge thank you to Marie Agoyer and RCF Anjou for this precious invitation and for offering a sensitive platform for discussion, at the crossroads of intimacy, emotion, and creation.
To go further
- The genesis of Maison Diaphane
- Interview with a niche perfumer
- Find your signature scent, the fragrance that embodies you
At Maison Diaphane, we believe that every perfume is an encounter. That's why we carefully select rare, independent houses that are full of meaning and emotion. Whether you are looking for your olfactory signature or curious to discover new creations, our team will accompany you with passion, in-store in Angers or through our online selection.
Frequently Asked Questions
Where can I find Marie-Sophie's interview on RCF?
The interview is available on the RCF website, on Apple Podcasts, and on YouTube. It was broadcast on April 8, 2025, on the show Le Mag en Anjou, on RCF Anjou.
What link does Marie-Sophie establish between perfume and memory?
She describes perfume as a trigger for emotional memory: a scent can, in a fraction of a second, bring back a specific moment, a person, a home, or a buried emotion.
Who is Marie-Sophie, co-founder of Maison Diaphane?
Marie-Sophie founded Maison Diaphane with her partner, a niche perfume store in Angers born from the desire to share sensory experiences and human encounters rather than just products.
Why is perfume presented as a gesture of presence?
For Marie-Sophie, wearing perfume is not a marketing reflex but an act of self-care: a gesture that anchors one in the body, in space, and in time, and can set the tone for an entire day.
How does Maison Diaphane select its perfume brands?
The houses are chosen for their independence, their creative audacity, and their artisanal quality, with a listening approach that prioritizes the encounter with the customer over the simple sale of a product.
Want to experience a true olfactory encounter?
Come discuss it in-store in Angers or explore our online selection.
