Written by Marie-Sophie Schaupp, Founder of Maison Diaphane — Last updated: August 3, 2026
The CLEMA Aesthetics Center in Angers entrusted Diaphane Projects with the creation of Beausoleil, an olfactory signature inspired by the South of France, conceived by Dr. Nathalie Grandin to extend the patient experience within the center's atmosphere.
The CLEMA Aesthetics Center, located in Angers, embodies a new vision of aesthetic medicine: demanding, precise, but also profoundly human. Here, technology never erases gentleness, and medical expertise is accompanied by sincere attention to the individual. From the moment you enter, the place aims to be reassuring, enveloping, and soothing. To extend this global sensory approach, Diaphane Projects was enlisted to create an exclusive olfactory identity, inspired by an intimate memory of Dr. Nathalie Grandin, the center's founder.
A sunny memory as a starting point
The project is rooted in a simple but intensely evocative image: "A walk along the coastline in the South of France, amidst sunshine, coves, and sea spray." This luminous, vibrant memory, filled with salty air and warm light, becomes the guiding thread of the fragrance.
It evokes a suspended moment, a sunny interlude where everything seems clearer, simpler, more serene. From this memory, Beausoleil is born, a fragrance conceived as a landscape to breathe in. Built around maritime pine, the true olfactory backbone of the Mediterranean, the fragrance is brightened by the freshness of bergamot, softened by jasmine, and reveals its unique character with a note of immortelle. A sunny, vibrant, comforting trail that brings a piece of the South to the heart of Angers.
Why an aesthetic medicine center invests in an olfactory identity
Aesthetic medicine lies at the crossroads of two demands: clinical rigor and the refinement of a high-end experience. Patients who walk through the doors of a center like CLEMA Aesthetics expect both impeccable medical expertise and a welcome that distances them from the typical hospital environment.
An olfactory signature responds precisely to this dual expectation: it immediately establishes an atmosphere of trust and serenity that prepares the patient for the medical procedure without ever minimizing its seriousness. This is a balance that Diaphane Projects regularly finds in this sector, including in other establishments it has supported, such as the CLEO Center in Bordeaux, where each signature remains unique and true to the story of the place it accompanies.
A fragrance at the service of the patient experience
The CLEMA Aesthetics Center is designed as a sanctuary: clean lines, soft materials, soothing colors. In this environment, every detail contributes to the quality of the welcome. The fragrance naturally finds its place here, not as a mere decoration, but as an extension of the care itself.
Beausoleil accompanies breathing, soothes apprehensions, and establishes an atmosphere of trust from the very first visit. It welcomes before words, reassures before actions, and contributes to making the center a place where one feels comprehensively cared for.
"This initiative is part of our pursuit of excellence and well-being for our patients. The fragrance designed with Diaphane Projects harmoniously complements our range of treatments and makes every visit an experience."
— Dr. Nathalie Grandin
A discreet but striking signature fragrance
Thanks to a connected electric diffuser, the Beausoleil fragrance is precisely diffused throughout the center's spaces. Its intensity is controlled and adapted to different volumes, to preserve the gentle atmosphere.
Neither intrusive nor artificial, the scent acts in filigree, like a soothing and luminous breath. It envelops without saturating, makes itself felt without distracting. It is this controlled discretion that makes it a true signature fragrance: a subtle landmark for patients, a benevolent and recognizable presence.
A diffusion designed for a healthcare setting
In an aesthetic medicine center, the diffusion of an ambient fragrance must accommodate spaces with varied uses: reception, waiting rooms, consultation rooms. Each of these spaces requires a different intensity, so that the fragrance remains always perceptible without ever dominating interactions between patients and the care team.
At CLEMA Aesthetics, this fine management of diffusion allows Beausoleil to accompany every step of the patient journey with the same consistency, from arrival at the center to the end of the consultation.
A scent that builds trust from the first visit
In aesthetic medicine, the first visit plays a decisive role: it often determines whether a patient will feel confident enough to proceed. A carefully controlled olfactory atmosphere from the reception area directly contributes to this first impression, even before the patient has interacted with the medical team.
For patients returning for follow-up treatments, this same fragrance then becomes a reassuring landmark, associated with a positive experience rather than the apprehension sometimes linked to aesthetic medical procedures.
An olfactory identity that reflects a vision
This project illustrates Diaphane Projects' ability to create fully personalized fragrance identities, closely linked to the history, ambiance, and values of each establishment.
At the CLEMA Aesthetics Center, a piece of the South has come to Angers: the warmth of maritime pine, the light of citrus, the floral sweetness of jasmine, the uniqueness of immortelle. A scent of nature, well-being, and escape, which speaks as much to memory as to the senses.
Project: Olfactory identity — Clinique CLEMA Aesthetics, Angers (49).
Give your place what it deserves
Some places leave a lasting impression on those who frequent them. Often, their scent plays a significant role. A well-thought-out olfactory identity reveals the soul of a space and deeply enriches the experience.
