How to translate into perfume the powerful, elegant and uncompromising universe of Monarque , an independent ready-to-wear house committed to assertive fashion? This is the challenge that Diaphane Projects took on, alongside the designer, to imagine an olfactory signature capable of extending the Monarque allure into the atmosphere of the boutique.
A fragrance reflecting the image of the Monarch woman
A warm, noble, and free-spirited note was needed—a fragrance that evoked luxurious materials, structured cuts, precise lines, and the soul of the butterfly, the house's symbol. The composition quickly took shape: an amber base combined with a cognac accord that adds depth and radiance, enhanced by a unique patchouli that sculpts the whole. The result: a magnetic, addictive, and intensely assertive fragrance, a perfect reflection of the Monarque universe.
"Thanks to Diaphane Projects, our Monarque boutique has finally found its signature scent. Marie-Sophie perfectly understood our request, demonstrating professionalism, attentiveness, and insight. A huge thank you!"
— The Monarch Team
A sensory experience that extends the Monarch style
In the boutique, fragrance is now an integral part of the experience. It welcomes customers from the moment they step inside, complements the feel of the fabrics, enhances the presence of the silhouettes, and leaves a lasting impression that is both powerful and visual. This coherence between clothing and atmosphere embodies the uniqueness of Monarque: a complete identity, conceived down to the smallest detail.
What if your place became unforgettable from the very first steps?
With Diaphane Projects , imagine a fragrance that defines the atmosphere of your space. From formulation to diffusion, we create an olfactory identity true to your world, with exacting standards and passion.
Project: olfactory identity — Ready-to-Wear “Monarque”, Angers (49).
