Quand un parfum réinvente l’accueil : l’identité olfactive de la Pharmacie des Bateliers

When a fragrance reinvents hospitality: the olfactory identity of the Pharmacie des Bateliers

In Ingrandes – Le Fresne-sur-Loire , the Pharmacie des Bateliers has recently undergone a complete renovation. An ambitious project, guided by a clear objective: to offer each patient a modern, warm and welcoming space — a place where they feel comfortable from the very first moment.

An atmosphere designed down to the smallest detail

At the heart of this transformation lies a strong desire: to establish a new sensory experience , based on visual harmony, comfort, and fragrance. It is within this framework that Diaphane Projects was invited to create a bespoke olfactory signature , capable of complementing the pharmacy's identity and revealing its gentle nature.

The choice fell on "Nuage" (Cloud) , a delicate and enveloping fragrance. Discreet yet persistent, it creates a reassuring, almost cottony atmosphere that soothes from the moment they enter and accompanies patients throughout their journey with kindness.

“During the renovation of my pharmacy, I wanted to create a unique experience for my patients. It was essential to me that the pharmacy be a pleasant place where everyone feels comfortable. Meeting Marie-Sophie reinforced my desire to offer a sensory experience at the pharmacy and led me to work with Diaphane Projects. The “Nuage” fragrance offers a sensory and olfactory journey to patients, and the feedback has been very positive.”
– Manager of the Boatmen's Pharmacy

An olfactory identity dedicated to well-being

In a healthcare setting, scent plays a vital role: it reassures, welcomes, and soothes. Thanks to the diffusion of "Nuage," each visit to the Pharmacie des Bateliers becomes a more serene, more personal, and more calming experience . An atmosphere that complements the treatment as much as it prepares for it.


Your place deserves an olfactory identity that matches its stature.

Diaphane Projects offers comprehensive support to create a unique fragrance signature, true to your brand. So that the experience becomes truly memorable.

Project: olfactory identity — Pharmacie des Bateliers, Ingrandes (49).