At Maison Diaphane, our philosophy is based on three values: exclusivity, quality, and independence. Each brand we offer is carefully chosen for its values, expertise, and ability to create unique sensory products, whether in perfumery, candles, beauty care, or accessories.
1. Exclusivity: offering rare and unprecedented treasures
Exclusivity is at the heart of our selection. We work with houses that cultivate rarity and originality, such as:
- Diptyque and Trudon: emblems of luxury perfumery and exceptional candles.
- Frédéric Malle: a perfumery of authors, innovative and avant-garde.
- Santa Maria Novella: a Florentine house founded in 1221, bridging tradition and modernity.
2. Quality: high-end products
We value brands that champion impeccable quality, respecting materials and artisanal techniques:
- Parfum d'Empire: rich fragrances inspired by history and travel.
- Naomi Goodsir: timeless and bold creations, signed by free-spirited perfumers.
- Re.feel and La Reine Capricieuse: natural, sensory, and luxurious beauty treatments.
3. Independence: a creative and free spirit
We support independent houses that take risks, tell unique stories, and reject market dictates:
- Unika: emotional, bespoke perfumes intimately linked to memories.
- Harold & Maude: neo-romantic perfumes with strong personalities.
- Ampholia and Mamène: scented objects for the home, handmade with character.
4. Diversity of universes: from perfume to accessories
Maison Diaphane is more than a perfumery: it is a place where the senses are honored. Our selection extends to several universes.
Exceptional candles
Joyeux Noël – Frédéric Malle
Mamène, Frédéric Malle, Trudon: artisanal manufacturing, vegetable waxes, objects of light and emotion.
Home and ambient fragrances
Roses – Diptyque
Ampholia, Santa Maria Novella, Diptyque: diffusers and scented objects to enhance your spaces with poetry.
Exceptional beauty products
Ectoin Barrier Repair Moisturiser SPF50 – Susanne Kaufmann
Re.feel, Susanne Kaufmann, The Grey: natural, effective, and sensory skincare for body, face, and hygiene.
Designer jewelry and accessories
Double Knot Ring – Aurore Havenne
Parisrennes, Aurore Havenne, Empires: elegant creations, spanning contemporary jewelry and decorative objects, blending design and artisanal craftsmanship.
A selection that reveals excellence
At Maison Diaphane, every brand is a choice from the heart. We favor passionate houses, committed to an artisanal, ethical, and sincere approach. Our ambition: to offer you rare sensory universes, exceptional products, and a profoundly human experience.
To understand concretely how this selection process unfolds, beyond the values that guide it, our journal on how we choose a brand details the process, step by step.
A perfume is a memory in the making. At Maison Diaphane, we help you write yours. Our houses are chosen for their integrity, sensitivity, and magic – whether you have a very specific desire or want to be surprised.
To go further...
- How we select a niche brand
- Diptyque creations at Maison Diaphane
- Trudon creations at Maison Diaphane
- Santa Maria Novella creations at Maison Diaphane
- Mamène creations at Maison Diaphane
Frequently Asked Questions
How does Maison Diaphane select its brands?
According to three values: exclusivity (rare and original houses), quality (impeccable materials and craftsmanship), and independence (free creators, uncompromising on their identity).
What universes are represented at Maison Diaphane?
Four main universes: exceptional candles, home and ambient fragrances, beauty and skincare products, as well as designer jewelry and decorative objects.
Why prioritize independent brands?
Independent houses retain complete creative freedom: they tell a unique story and refuse compromises dictated by large groups, resulting in more personal and sincere creations.
Are all Maison Diaphane brands French?
No. While several houses are French (Diptyque, Trudon, Parfum d'Empire, Mamène), Maison Diaphane also selects Italian (Santa Maria Novella) or Belgian (Aurore Havenne) brands, always according to the same demanding criteria.
Want to discover the world of one of these houses? Our team will assist you in-store in Angers or online, via the Olfactory Diagnostic.
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